9.1.2010 von Wolfgang.

Eurosport Events, the promoter of the FIA World Touring Car Championship through its subsidiary KSO, today announced a two-year cooperation with the suspension leader MONROE.

MONROE, whose partnership agreement previously covered the 2007 and 2008 seasons, now extends its partnership across the 2010 and 2011 FIA WTCC seasons to become the Championship’s ”Official Suspension Partner”.
The new expanded partnership includes extensive on-site branding, hospitality as well as TV coverage of the FIA WTCC on Eurosport TV channels and worldwide online visibility on Eurosport’s and FIA WTCC’s websites.

In addition, MONROE will also be the Event Presenting Partner of the Race of Belgium (Zolder, 20 June 2010) and of the Race of Czech Republic (Brno, 1 August 2010).

On top of the sponsorship package, MONROE will present a brand new prestigious award in 2010: the "MONROE PERFORMER" that will be given at each WTCC round to both factory and independent drivers who have recorded the fastest lap times.

"Monroe is a very special partner for us, as it has been very active on WTCC in the past years. We are delighted to welcome Monroe back with such a strong commitment that underlines its loyalty to and trust in the continuous development of the WTCC brand," said Jacques Raynaud, Vice-Chairman of Eurosport Group and Eurosport Events. "This cooperation will also enable Monroe to benefit from Eurosport’s powerful multimedia platform, on-air, online and through event sponsorship," he continued.

"WTCC has been an excellent marketing and communication platform for both MONROE and its customers since 2007. Following the pause we felt it appropriate to take in 2009 due to the economic environment, we are delighted to invest again in our WTCC partnership," said Alex Gelbcke, Vice President and General Manager Aftermarket Europe for Tenneco which manufacturers and markets Monroe branded suspension worldwide. "The demanding performance requirements and high quality standards of the Championship and its fans worldwide are values that are extremely well aligned with those of the Monroe brand," he added.

The 2010 FIA WTCC will be visiting twelve different countries over four continents, and will resume in Brazil on 7 March for its sixth season.

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9.1.2010 von Wolfgang.

M-Sport, the team that has run Ford’s factory rally activities since 1997, is to enter the Intercontinental Rally Challenge this year, which allows any Driver in a Ford car to score points in the Drivers and in the Manufacturers classification for both the main IRC series and the IRC 2WD Cup.
Consequently, the number of represented brands on the IRC will rise to eight for the 2010 season, with Ford drivers joining Abarth, Honda, Peugeot, Proton, Ralliart, Skoda and Subaru among the ranks of the IRC competitors. Five of them, including Ford, will be represented by state-of-the-art Super 2000 machinery.
M-Sport will make its IRC debut on the Monte Carlo Rally from January 19-23, with an entry for its star driver Mikko Hirvonen from Finland in the all-new Ford Fiesta S2000. In addition, a number of private clients are lining up entries with the brand new Ford Fiesta, which first appeared on the IRC as zero car on the RAC MSA Rally of Scotland last year.
The two-wheel drive variants of the Ford Fiesta are also expected to figure prominently on the IRC 2WD Cup.
Malcolm Wilson, the Managing Director of M-Sport, commented: "Joining the IRC allows us to offer our customers the chance to make the most out of their participation on the series, as well as the opportunity to showcase our products in new markets. Initial testing with the Ford Fiesta S2000 has gone extremely well, and we’re very much looking forward to seeing our car make its competition debut with Mikko Hirvonen in Monte Carlo later this month."
Marcello Lotti, the General Manager of the IRC, added: "We’re extremely happy to welcome M-Sport, one of the most successful and prestigious teams in the history of rallying, to the IRC family. With this important news, the 2010 IRC season promises to be the most exciting we have experienced so far, with breathtakingly close competition for all the spectators, whether watching the action on-site or live on TV."

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