OUTSTANDING RATINGS FOR WTCC RACE OF FRANCE
ON THE STREET CIRCUIT OF PAU
7 MILLION VIEWERS WATCHED THE EVENT
– PRODUCED IN HIGH DEFINITION – ON EUROSPORT
Eurosport, Official Media Partner and Host Broadcaster of the FIA WTCC, registered record-breaking TV audience figures for the 4th race meeting of the 2009 WTCC season, held last weekend on the street circuit of Pau (France).
Through the 3 ½ hours of broadcasts, a record 7 million different viewers (*) watched Eurosport on Sunday, 17 May to follow the gripping excitement of the WTCC races.
Eurosport’s exceptional live coverage attracted an average audience of 820.000 viewers during Race 1 and over 1.2 million during the last half hour of Race 2. This represents the best average audience ever for a WTCC event on Eurosport.
The audience figures were particularly high in Germany with an average of 251.000 viewers/ 2.5% market share (Race 1) and 344.000 viewers/ 3.2% market share (last ¼ hour of Race 2).
On the infamous streets of the city of Pau in the Pyraneas, Robert Huff and Alain Menu claimed two victories for Chevrolet, extending the new Cruze’s winning streak to four.
The championship will resume in Valencia, Spain, on May 31st, for rounds 9 and 10.
(*) total reach across the Eurosport pan-European network, representing the number of different individuals who have watched at least 1 minute of the races.
Sources: Eurometrix – AGF/GFK, SKO, BARB, TNS Global, MMS, AGB Nielsen Media Research, TNS Gallup, ARMA/GfK Romania.
Two more victories for Chevrolet in Pau
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