Now with an own YouTube channel: DTM goes for it in all the areas

Just in time for the season kick-off, held this weekend at Hockenheim, DTM now also goes flat out at YouTube. On 1st May, the starting signal was given for the most popular international touring-car series’ new YouTube channel. At the URL, the DTM enthusiasts and those interested in becoming a part of the DTM following will find with immediate effect spectacular and exclusive video footage of the Audi, BMW and Mercedes-Benz DTM aces.
“The start of our new YouTube channel represents an important moment for DTM,” said Hans Werner Aufrecht, the Chairman of DTM rights holder and promoter ITR e.V. “With this channel we extend our online-video range by an exciting facet, granting the DTM enthusiasts true additional value. And it goes without saying that we plan to also reach completely new spectator groups, with our additional content provided via YouTube.”
The international online platform YouTube has got a huge following, worldwide. Today, 72 hours of video footage are uploaded every single minute. The four-billion video view barrier was broken as early as last year. And now, DTM also is represented at YouTube – with two channels! DTM showcases itself for the users with a German and an English channel, thus completing its successful online appearance comprising the website that also offers access to all the videos as well as the Facebook page
DTM’s German YouTube channel provides all the races on demand, previews and qualifying round-ups. Extraordinary highlights are the special DTM-car onboard images or the top-10 compilations that can be influenced by the fans themselves via Facebook. For instance, the channel will show the best overtaking manoeuvres, the best races or the most unfortunate mishaps once a week. And abroad, the English channel even offers a race live-stream.
So, the DTM enthusiast can follow the DTM season opener at the Hockenheimring Baden-Württemberg via several channels, this weekend. The qualifying session on Saturday (14:40hrs CEST, 13:40hrs BST) and the race on Sunday (13:30hrs CEST) will be covered live – as usual – by DTM’s German TV partner ARD. The YouTube channel offers the possibility to watch the race action at a later point in time re-live and in full length. And at the official DTM website, provides qualifying and race round-ups as well as the extremely popular possibility to take a look behind the DTM curtains.

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